|
Why do you want to use social media?
1. Listen
2. Learn
3. Communicate
A recent survey showed that 65% of businesses are
using social media as a marketing tool.
The top three social media sites:
Facebook and Twitter - 54%
LinkedIn - 49%
Stats
• FaceBook now has 200+ million active users! Up 89% this year alone
• Twitter grows at 300 thousand new users every month
• YouTube visitors are watching 13 billion videos per month
• LinkedIn has in excess of 36 million business people networking
Common Challenges of Social Media Marketing
Of those surveyed the most common challenges were:
1. Content Creation
2. Measuring results
a. Results are measured how?
i. Web traffic
ii. Sales
The benefits of using social media
1. Credibility
2. Visibility
3. Profitability
Credibility
1. Publish Articles
2. Maintain a blog
3. Contribute to others blogs
Success in social media does not lie in the quantity of blog posts, tweets, and status updates but rather in their quality.
Greatest challenge to Content:
Update without becoming redundant
Where does content come from?
1. Vendors
2. Comments
3. Web
4. Customers
4 parts of content
1. Topics
2. Optimize
3. Write
4. Post
Topics
1. Web Search
2. Social Mention
Optimize
1. Web Search
a. Search formula for local business: What you do + city
2. Go to first organic link
3. Copy URL (Domain Name)
4. Paste into Google Adwords
5. Export
Write
1. MS Word
2. Grammar Check
3. Spell Check
4. Paste into Text Editor to strip HTML Code
5. Select , copy then paste (Show in Text Editor)
Post
1. Sprout Social
2. Hoot Suite
3. Tweetdeck
How to you build followers?
Become a follower
2 categories of follows:
1. Like industry
2. Potential customers
Get Involved
1. Comment on Blogs
2. Comment on Forums
3. Answer questions on LinkedIn
Video Marketing
1. YouTube
2. TubeMongul
Ex. Travel Movies
Other Resources:
If you are looking for a good HTML editor. KomoZer is a good one. FREE. |
